Introducing Coca‑Cola Energy
10th May 2019
The newest addition to the Coca‑Cola HBC’s portfolio has landed in Ireland and Northern Ireland.
Coca‑Cola HBC Ireland and Northern Ireland will expand its portfolio with the addition of Coca‑Cola Energy to its portfolio, the first energy drink to be introduced under the Coca‑Cola brand.
With a great Coca‑Cola taste and feeling that people already know and love, Coca‑Cola Energy features caffeine from naturally-derived sources, guarana extracts, B vitamins and no taurine. It is available in 250ml cans and in two variants – with and without sugar.
The energy segment continues to grow ahead of the non-alcoholic ready-to-drink market in Ireland; growing 14.8% in value and worth €103 million in 2018. Coca‑Cola Energy is well-positioned to capture this growth trajectory for retailers, marrying the much-loved Coca‑Cola brand, with the added energy that consumers seek.
The new drink features a distinct visual identity and will be supported by an integrated marketing campaign.
The launch is the latest from the Coca‑Cola system in Ireland, as it continues to evolve the range of drinks it offers. Recent additions to the portfolio include Fuzetea, Adez, and Smartwater.