15th February 2019’ launch in Northern Ireland… As part of the launch activity we have been working with the team creating a video.

The youtube video makes Its4women the first car insurance company to create Youtube content.  The campaign, which is shot locally in Holywood, is the first in a series of mini movies throughout 2019, starting with a Valentine’s Day Theme.

The ‘Its4Women’ brand, which provides car, travel and home insurance, has been operating in the insurance market in Republic of Ireland for the last ten years and has played a key role in MCL InsureTech’s, operators of its4women, handling of over €80m of online car insurance policies and securing approximately 5% of the Irish market.

Gary McClarty, Chief Executive of MCL InsureTech Ltd, operator of, discusses the launch and the company’s expansion plans in Northern Ireland:

“Our flagship Its4Women insurance brand has already proved to be extremely successful in Ireland. We are thrilled to be launching it in the Northern Ireland market and to increase brand awareness we are supporting the launch with a advertising and sponsorship campaign.

Thank you for inviting us to be apart of the  launch into Northern Ireland, we have loved working with the team.